By Yukari Iwatani Kane
Former Wall highway Journal expertise reporter Yukari Iwatani Kane delves deep inside of Apple within the years when you consider that Steve Jobs’s demise, revealing the tensions and demanding situations CEO Tim prepare dinner and his staff face as they struggle to maintain Jobs’s imaginative and prescient and preserve the corporate relocating forward.
Steve Jobs's demise raised essentially the most urgent questions within the tech and enterprise worlds: may perhaps Apple remain nice with out its iconic chief? Many contained in the corporation have been desirous to turn out that Apple may be simply as cutting edge because it have been below Jobs. Others have been painfully conscious of the sizeable problem forward. As its enterprise has turn into extra complicated and international, Apple has come lower than extreme scrutiny, a lot of it serious. preserving industry management has develop into the most important because it attempts to beat new frontiers and fulfill the public's insatiable urge for food for "insanely nice” products.
Based on over 200 interviews with present and previous executives, enterprise companions, Apple watchers and others, Haunted Empire is an illuminating portrait of Apple this present day that gives clues to its destiny. With nuanced insights and colourful information that just a pro journalist may perhaps glean, Kane is going past the myths and headlines. She explores Tim Cook’s management and its effect on Jobs’s unswerving lieutenants, new product improvement, and Apple’s relationships with Wall road, the govt, tech competitors, providers, the media, and consumers.
Hard-hitting but reasonable, Haunted Empire finds the perils and possibilities an iconic corporation faces whilst it loses its visionary leader.