By Elizabeth Currid-Halkett
How was once Nike capable of take a chance on an unknown Michael Jordan and rework itself from a $900 million corporation to a $9.19 billion corporation in under fifteen years? Why did the artist Jeff Koons's Balloon Flower (Magenta) promote for a checklist $25.7 million in 2008? What does the highschool soccer celebrity have in universal with the Hollywood headliner? And why should still an actor by no means, ever visit Las Vegas?
Celebrity—our collective fascination with specific people—is all over the place and takes many kinds, from the activities superstar, infamous Wall road magnate, or movie icon, to the fatherland quarterback, YouTube sensation, or buddy who compulsively files his existence on the net. We keep on with with rapt consciousness the entire minute information of stars' lives: their romances, their spending conduct, even how they drink their espresso. For these anointed, megastar can translate into enormous company and best social prestige, yet why perform a little reach stardom whereas hundreds of thousands of others don't? Why are we easily extra attracted to definite humans?
In Starstruck, Elizabeth Currid-Halkett provides the 1st rigorous exploration of megastar, arguing that our wish to "celebrate" a few humans and never others has profound implications, raising social statuses, making or breaking careers and firms, and producing astronomical dividends. Tracing the phenomenon from the artwork global to tabletop gaming conventions to the movie undefined, Currid-Halkett seems to be at star as an expression of economics, geography (both actual and virtual), and networking strategies.
Starstruck brings jointly large statistical examine and research, besides interviews with best brokers and publicists, YouTube executives, significant paintings buyers and gallery administrators, Bollywood gamers, and activities specialists. Laying out the large influence of the fame and settling on the styles wherein members develop into stars, Currid-Halkett effectively makes the argument that megastar is a vital social phenomenon and a driver within the around the world financial system.
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