By Edward Jay Epstein
A absolutely revised version of the preferred advisor to Hollywood funds, up-to-date to mirror even more recent motion pictures and trends
In a Freakonomics-meets-Hollywood saga, veteran investigative reporter Edward Jay Epstein is going undercover to discover Hollywood’s “invisible cash machine,” probing the dazzlingly complex funds in the back of the hits and flops, whereas he solutions a shockingly tough query: How do the studiosmake their money?
We additionally learn:
+ How and why the studios harvest silver from previous movie prints ...
+ Why stars do—or don’t do—their personal stunts ...
+ the way forward for Netflix: Why the “next giant factor” now turns out in such deep trouble...
+ What it expenses to insure Nicole Kidman’s correct knee…
+ How Hollywood manipulates Wall road: including the tale of the purchase of MGM… in which a consortium of banks and hedge cash misplaced a few $5 billion… whereas Hollywood made millions.
+ Why Arnold Schwarzenegger is taken into account a freelance genius…
+ The destiny of great fare: How HBO, AMC, and Showtime have discovered how you can generate profits supply grownup drama, whereas the Hollywood studios like to cater to youngster audiences.
+ Why Lara Croft: Tomb Raider is thought of a “masterpiece” of financing ...
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Additional resources for The Hollywood Economist 2.0: The Hidden Financial Reality Behind the Movies
The deal-breaking factor for the strategists isn't the intrinsic advantages of the movie yet even if it comprises the required components to draw a target market of tweens and youths who are also the crowd probably to devour popcorn, sweet, and soda. With this distinct viewers in its attractions, the promoting executives are inclined to in basic terms approve videos that comprise components that, whilst encapsulated in advertisements, will turn on those kids to visit the films, similar to visually-stunning motion. on the other hand, considering whatever unique is chancy, advertising and marketing executives lean in the direction of formulation which have been effectively used sooner than; therefore, the large quantity of motion motion picture sequels. additionally, studios have to think about one other a part of the recent fiscal panorama: the transforming into value of non-English conversing markets. these days significant Hollywood releases earn so much in their profit overseas, and massive scale motion movies, similar to Avatar, Spider-Man three, and undertaking most unlikely three earn greater than 70 percentage in their profit in out of the country markets. in view that a lot of those international territories depend upon dubbing, specifically in Asia and Latin the USA, studios have chanced on that the formulation for winning bookings is, as a most sensible Fox government positioned it, “Short on discussion, lengthy on motion. ” fortunately for the studios, this formulation matches with the requirements for advertising to its audience in the USA. upload to this equation the multiplexes’ urge for food for supersized 3D videos (which allows them to jack up price ticket prices), and it's infrequently outstanding that Hollywood is relocating increasingly more in the direction of comic-book sequels and different action-bumped fable fare. in the meantime tv, which needs to to undertake to a brand new net global during which its viewers can cherry-pick what it desires to see, every time and anyplace, through ubiquitous DVRs, drugs, and desktops, is now supplying the delicate area of interest leisure that videos as soon as supplied. half VI INDIE movie THE OSCAR DECEPTION every year a world viewers, moment in measurement merely to the large Bowl, watches television’s such a lot profitable infomercial: the once a year Academy Awards. For a few 3 and a part hours, interspersed with clips from currently-available videos, Hollywood’s so much publicized stars will ecstatically award the winners 13-inch-high gold-dipped statuettes recognized internationally because the Oscars. The preliminary function of this gala occasion, which the studios created in addition to the Academy of movie Arts and Sciences in 1927, used to be, within the phrases of its major architect Louis B. Mayer, “to determine the within the public’s brain as a decent establishment. ” however it was once additionally designed to marketplace and create “stars. ” Mayer was once co-founder of Metro-Goldwyn-Mayer, one among Hollywood’s so much winning studios in the course of its Golden Age (1930s–1950s), and is named the daddy of Hollywood’s “star procedure” of selling. the celebs pop out for Oscar evening, yet to extra increase its international viewers in 2010, the Academy doubled the variety of most sensible photograph nominees. in spite of this growth, realization remained fascinated by polar-opposite motion pictures: Kathryn Bigelow’s The harm Locker, and James Cameron’s Avatar, either one of which garnered 8 different Oscar nominations.