By Doug Stephens
Traditional retail is changing into more and more unstable and challenged as a enterprise version. Brick-and-mortar has shifted to on-line, whereas on-line is transferring into pop-up storefronts. digital shops in subway systems and airports are supplying new degrees of comfort for harried commuters. excessive highway and major highway have gotten the stuff of nostalgia. the massive field is wasting flooring to new types that allure shoppers via their most-trusted assistant—the telephone. What’s subsequent? What’s the long run for you—a retailer—who is witnessing a tsunami of swap and never realizing if this implies greedy ahold of latest chance or being swept away?
The Retail Revival solutions those questions by means of having a look into the not-so-distant retail prior and by means of having a look ahead right into a destiny that might proceed to redefine retail and its huge, immense impression on society and our economies. enormous demographic and fiscal shifts, in addition to old degrees of technological and media disruption, are turning this as soon as predictable industry—where “average” was once king—into a sea of turbulent switch, leaving patron habit completely altered. Doug Stephens, across the world popular client futurist, examines the main seismic shifts out there that experience even businesses like Walmart and Procter & Gamble scrambling to manage, and explores the present and destiny tendencies that might thoroughly switch the way in which we shop.
The Retail Revival offers no-nonsense readability at the realities of a very new retail market— realities which are riding many executives to melancholy. however the destiny needn't be darkish. Stephens bargains desire and tips for any companies wanting to capitalize on those historical shifts and thrive.
Entertaining and thought-provoking, The Retail Revival is smart of a courageous new period of shopper habit within which every thing we thought we knew approximately retail is being thoroughly reimagined.
Praise for The Retail Revival
“It doesn’t subject what kind of retail you do—if you promote whatever, someplace, you must learn Doug Stephens’ The Retail Revival. full of robust insights at the altering retail setting and what solid shops might be wondering now, The Retail Revival is straightforward to learn, well-organized and gives crucial foodstuff for thought.”
— Gregg Saretsky, President and CEO, WestJet
“This ebook captures in sharp aspect the deep and unparalleled alterations riding new buyer behaviors and values. extra importantly, it bargains transparent assistance to manufacturers and shops looking to adapt and evolve to fulfill solely new marketplace imperatives for success.”
—John Gerzema, writer of Spend Shift and The Athena Doctrine
“The Retail Revival is a serious learn for all advertising execs who're attempting to determine what’s subsequent in retail… Doug Stephens does a superb task of explaining why retail has advanced how it has, and the booklet serves as a major, depended on consultant to the place it’s headed subsequent. ”
—Joe Lampertius SVP, consumer advertising, Momentum around the world and proprietor, los angeles Spezia style Market
“Doug Stephens has confirmed his correct to the moniker ‘Retail Prophet.’ With cautious research and plentiful examples, the writer makes a compelling case for shops to conform, switch and accordingly revive their reference to shoppers. Stephens offers actionable ideas with optimism and enthusiasm—just the spoonful of sugar we have to face the mandatory adjustments ahead.”
—Kit Yarrow, Ph.D., customer Psychologist; Professor, Golden Gate college; Co-Author, Gen purchase: How Tweens, children and Twenty-Somethings are Revolutionizing Retail
“Doug Stephens doesn’t simply inform you why retail is within the doldrums, he tells you why retail is an enormous signpost for the bigger issues of our tradition and gives a compelling, inspiring imaginative and prescient for a way forward for retail—and company, and society.”
—Eric Garland, writer of Future Inc.: How companies Can count on and cash in on What’s Next
Read Online or Download The Retail Revival: Reimagining Business for the New Age of Consumerism PDF
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Extra info for The Retail Revival: Reimagining Business for the New Age of Consumerism
REI in line with client adventure layout professional Mike Wittenstein, open air gear keep REI is among the top at leveraging super-users to construct “in-store schooling into its retail stories in a manner that provides value—and provides on to revenues. ” At REI, Wittenstein says, “sales affiliates don’t ‘teach,’ they encourage. ” He provides that a part of the ability is the visceral nature of the in-store event. “When it’s applicable, you’ll be dealing with the equipment, pitching the tent, preserving the paddle, attempting at the waders, etc. a part of solid education is understanding how your new equipment works, feels, and plays. ” This severe point of recommendation from a product 3GC07. indd a hundred and seventy 17/01/13 1:25 PM Rehumanizing Retail 171 super-user “helps buyers concentration their wants, prioritize their purchases, and higher make clear their upcoming journey or expedition—all of which makes them extra convinced consumers. ” And that, he says, drives above-average revenues, earnings and shopper pride. 7 REI CEO Sally Jewell in entrance of the 65-foot mountain climbing wall on the company’s Seattle flagship shop. (AP Photo/Scott Cohen) It’s most likely no twist of fate that REI has seemed on Fortune magazine’s record of the head a hundred businesses to paintings for because the checklist started in 1998. to a couple businesses this point of fanatical product adoration might sound excessive. yet i'd argue that during an international the place details is unfastened and obtainable to the common shopper, in simple terms this kind of point of fanatical super-use can continue your employees extra knowledgeable than the buyer in entrance of them. 3GC07. indd 171 17/01/13 1:25 PM 172 The Retail Revival Super-users usually are not simply your top customers—they’re your most sensible staff. Co-creators FUJITSU whereas strains of consumers wait outdoors Apple shops for his or her pre-built and smartly prepackaged iPhone and iPads, Fujitsu of Japan has taken a really diversified method of its expertise revenues. the corporate is now providing workshops at its construction amenities that let buyers not to in simple terms customise but in addition gather their desktops themselves! The workshops, led via professional Fujitsu engineers, supply buyers the chance to profit approximately their desktops as they build them. they could even engrave their very own identify into its case. All desktops are completely inspected by means of Fujitsu engineering employees for caliber prior to leaving the ability. whereas the assumption of assembling one’s personal computing device could go away a few chilly, you could wager there’s a phase of the marketplace for which this event will be euphoric. in truth, the corporate is already making plans to extend those workshops into different markets. STUDIO VELO With shops in San Francisco and Mill Valley, California, Studio Velo is, through many debts, the last word cyclist’s paradise. on-line stories of the store comprise testimonials like: “The most sensible motorcycle store I’ve ever been to”; “LOVE, LOVE, LOVE Studio Velo”; and, my own favourite, “The complete store kicks ass! ” except a spotlight on nice items, what Studio Velo chanced on early is that its buyers aren’t simply paying for a motorbike— they’re paying to be a part of a distinct event.